David vs. Goliath…
I read another fantastic piece of literature from my favorite author, Malcom Gladwell, titled “How David Beats Goliath, How underdogs break the rules”. There are some thoughts that really hit home for me and should resonate for any small to medium sized business operator.
- Stop playing by the rules of the game!As a small business you are already disadvantaged especially from a resource standpoint, then why would you complete with the big boys in the same way they compete with each other and expect to be successful? Find the way that you can utilize your strengths to break the typical rules of competition. One of my good friends helps small businesses do just that! Rob Dempsey, CEO of Atlantic Dominion Solutions, recently started helping small to medium sized businesses become more responsive and flexible. He calls it ADS Skirmish, this is one way to help change the rules of the game on the larger slower moving competition.
- Out work them! This should be self explanatory.
- How can we change how the game is played? Get an outsiders opinion! My career path has been a winding road to this point, and there have been events that still stick out in my mind. At one point I was working with a very large public accounting firm doing consulting work. I was reviewing the business operations and culture for a large organization by interviewing senior management. Usually individuals that are discussing these entity level issues with top management are older and more experienced then I was, and this seemed to be a huge hurdle for the CEO. At one point he stopped and looked directly at me and said “I have been doing this for over 20 years, what can you tell me about my business?”. That was a good question and he looked at the current situation from a view point common to experienced executives. I had to respond quickly and BS wasn’t going to work in this situation so I plainly responded, “I can’t tell you how to run your business, but without having all the predispositions about how this business and industry operates I will be able to provide you with a fresh perspective and new ideas that you sir might be able to infuse in your business and make it better.” He paused and thought about what I said. He looked back at me and after a long pause said “great point, lets continue our conversation.”
Sometimes we need to collaborate and pull information from industries, people, and sources that we would not consider under normal circumstances. There is a sense of pride that my industry is different and if you haven’t operated in it you wouldn’t understand. That may be the case, but someone that is totally unfamiliar might give you the idea that can change the rules of the game you compete in.
Here at Precept Collaborative Network, we plan on changing the competition norms the consulting industry has operated under for many years. If you are intersted in joining this network and changing the game please email me at
Yesterday morning I had the opportunity to volunteer with 

